استراتجية المسؤولية الاجتماعية للمؤسسة اتجاه الموارد البشرية مدخل حديث لزدة الالتزام الوظيفي وتفعيل الابداع داخل المؤسسة

Abstract

The aim of This paper is to find the role of the Strategy of the social responsibility of the institution to the human resources to increased career commitment and innovation to achieve and improve the institutional reputation . Especially after Reserved Social Responsibility institution for itself an important place within the organization's strategy as a tool and an important factor helping the organization achieve particular goals Strategic those related to human resources in light of the current global situation in the wake of the global trend towards globalization and the knowledge economy, which requires accumulation quantitatively and qualitatively in human capital so that it is able to make a big leap in production and distribution structures to be a major challenge them to gain their favor Sustainable. Keywords: Strategy of Social Responsibility Corporation, human resources, career commitment. Creativity and innovation .Reputation