استراتيجية إدماج التحول الرقمي لرفع مستوى األداء التنظيمي إلدارة الموارد البشرية في المؤسسة الجزائرية -دراسة حالة

Abstract

This study aims to determine the extent to which the digital transformation integration strategy contributes to improving the organizational performance of human resources management in an Algerian company – a case study of Naftal Marketing Branch in Chlef Province. We conducted an analytical field study of the digital transformation integration strategy at the company under study, and we also conducted a statistical study by developing a questionnaire consisting of 50 items, which was distributed to a sample of 175 employees from a population of 320 employees. 155 valid questionnaires were returned for processing. The statistical package SPSS v.20 and the structural equation modeling program AMOS v.20 were used. After collecting and processing the data, and testing the hypotheses, we arrived at the following results: The digital transformation integration strategy contributes to the effectiveness of transforming human resources management practices to an acceptable degree at Naftal Marketing Branch in Chlef Province, as evidenced by the following: digital planning based on data from the NOVACH program, internal digital recruitment for senior positions, digital training in certain specializations, and digital compensation. The study found a statistically significant effect (α ≤ 0.05) of digital transformation on the organizational performance of the Human Resources Department at Naftal Marketing Branch in Chlef Province. The study concluded with several recommendations, including: the necessity of establishing a dedicated Digital Transformation Department within the organization to monitor and evaluate the implementation of the digital transformation strategy; and the provision of all necessary resources for digital transformation, particularly qualified human resources, to ensure the effective implementation of the digital transformation strategy.