Cities marketing: Smart Tourism Beni Haoua Case Study

Abstract

This study aims at the possibility of marketing the city of Beni Haoua through the application of smart tourism marketing, as it is considered one of the most prominent tourist cities in the province of Chlef (Algeria) with its tourism potential that enables it to compete in this field, where we highlighted in this thesis the tourism potential that the city possesses in addition to discovering the reality of tourism marketing, through an electronic questionnaire that includes questions about the elements of the marketing mix, The results concluded that there are some obstacles facing the application of smart tourism in Beni Haoua and that tourism marketing in the city is weak and needs to be developed, but as a result there are positive indicators for the application of smart tourism in Beni Haoua through a change in the strategy used to overcome the obstacles faced by the city And thus achieve the goal to be reached