التسويق الاجتماعي كأداة لتعزيز المسؤولية الاجتماعية في المؤسسات الصغيرة والمتوسطة

Abstract

The SMEs know widespread across the national territory, leading to increased responsibility towards society and the environment, so it must be on these institutions to maintain their social position as a system of respect to the external and internal environment affects them and is affected by, and in order to entrench the principles of social responsibility among these institutions, they make use of modern management concepts such as social marketing, which aims to determine the target market's needs and provide the desired saturation, and the reservation or support the wellbeing of the consumer and the community in a way. Key words: SMEs, social marketing, social responsibility.