دور إستراتيجية إدارة العلاقة مع العملاء في تحسين الصورة الذهنية للمؤسسات الخدمية دراسة حالة: مؤسسة جيزي و مؤسسة أوريدو

Abstract

The study reached a set of results, the most important of which is that using a customer relationship management strategy is considered an entry point for acquiring a mental image of service institutions. On the basis of this, we proposed a set of recommendations, the most important of which is the need for the institutions under study to pay attention to managing their customer relationships and be careful to apply customer relationship management strategies to build a mental image. Through the ability to come up with ideas characterized by flexibility, perseverance, acceptance of challenges, and the ability to communicate effectively with customers and gain their loyalty.