دور التسويق السياحي في تنشيط السياحة البيئية المستدامة في مجال المحميات الطبيعية -دراسة حالة

Abstract

This study aims to demonstrate the contribution of tourism marketing in activating ecotourism in national parks - a case study of Algeria -, and to achieve this study we selected three national parks (Thniat El Had National Park in Tissemsilt, Sharia National Park in Blida and Djurdjura National Park in Bouira) and tourism directorates in the same provinces of the national parks, where a questionnaire was built and distributed to employees, numbering 97 employees as a study sample, and to analyze it we used a number of statistical methods in the Statistical Package for Social Sciences (SPSS) program. The study concluded that there is a statistically significant effect of tourism marketing in activating ecotourism in the national parks under study, as the study showed that the dimensions of the independent variable, tourism planning, tourism product, tourism pricing and tourism distribution, do not affect the activation of ecotourism in the national parks under study, while there is an effect for each of the tourism promotion dimension and the infrastructure next to the park, and the study also showed that there are differences between the answers of employees of the tourism and traditional industry directorates and employees of the national parks administration due to the dimension of the national park. Based on the results of the study, a set of recommendations were presented with the aim of promoting and encouraging tourism in national parks, including preparing a marketing program for the national parks under study to demonstrate their tourism components, involving all stakeholders and qualified persons, providing tourist guidance services for tourists and upgrading the infrastructure near the national parks.