Résumé:
This study aims to demonstrate the contribution of tourism marketing in
activating ecotourism in national parks - a case study of Algeria -, and to achieve
this study we selected three national parks (Thniat El Had National Park in
Tissemsilt, Sharia National Park in Blida and Djurdjura National Park in Bouira)
and tourism directorates in the same provinces of the national parks, where a
questionnaire was built and distributed to employees, numbering 97 employees as
a study sample, and to analyze it we used a number of statistical methods in the
Statistical Package for Social Sciences (SPSS) program.
The study concluded that there is a statistically significant effect of tourism
marketing in activating ecotourism in the national parks under study, as the study
showed that the dimensions of the independent variable, tourism planning,
tourism product, tourism pricing and tourism distribution, do not affect the
activation of ecotourism in the national parks under study, while there is an effect
for each of the tourism promotion dimension and the infrastructure next to the
park, and the study also showed that there are differences between the answers of
employees of the tourism and traditional industry directorates and employees of
the national parks administration due to the dimension of the national park.
Based on the results of the study, a set of recommendations were presented
with the aim of promoting and encouraging tourism in national parks, including
preparing a marketing program for the national parks under study to demonstrate
their tourism components, involving all stakeholders and qualified persons,
providing tourist guidance services for tourists and upgrading the infrastructure
near the national parks.
