المؤتمر الدولي الثالث عشر حول: دور المسؤولية الاجتماعية للمؤسسات الصغيرة والمتوسطة في تدعيم إستراتيجية التنمية المستدامة – الواقع والرهانات- يومي 14 و 15 نوفمبر 2016.
Browsing المؤتمر الدولي الثالث عشر حول: دور المسؤولية الاجتماعية للمؤسسات الصغيرة والمتوسطة في تدعيم إستراتيجية التنمية المستدامة – الواقع والرهانات- يومي 14 و 15 نوفمبر 2016. by Author "بوداود, بومدين"
(Hassiba Benbouali University of Chlef, 2016-11-15) معراج, هواري; بوداود, بومدين
The study aimed to identify the effectiveness of marketing communications ethics in
establishing the dimensions of social responsibility in small and medium enterprises
Algerian and through the survey respondents' opinions of existing marketing in techno
enterprisetireless Algiers and Ghardaia.
The study population was selected from the marketing team for the techno enterprise
Algeria, where he was in the survey taken it a sample of 35 marketer technoenterprise25
from Algiers, and 10 from Ghardaia.
The study found that there is a statistically to abide by the ethics of communication
effect (advertising, personal selling, public relations, upgrade and sales promotion,
direct marketing) by the team catalog in establishing the dimensions of corporate
social responsibility (humanitarian, ethical, legal, economic) for small and medium
enterprises Algerian.
The study recommended the development and promotion of marketing
communications ethics, particularly the integrated ones, and the need for the small
enterprises and Almthsth Algerian adopt marketing communications ethics and
develop a code of ethics and its distribution across the company, and the training of
staff to enhance their ability to cope with the difficult ethical problems and knead what
contributes to the consolidation of the dimensions of social responsibility.