استراتجية المسؤولية الاجتماعية للمؤسسة اتجاه الموارد البشرية مدخل حديث لزدة الالتزام الوظيفي وتفعيل الابداع داخل المؤسسة
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Date
2016-11-15
Journal Title
Journal ISSN
Volume Title
Publisher
Hassiba Benbouali University of Chlef
Abstract
The aim of This paper is to find the role of the Strategy of the social responsibility of the institution to the human
resources to increased career commitment and innovation to achieve and improve the institutional reputation .
Especially after Reserved Social Responsibility institution for itself an important place within the organization's
strategy as a tool and an important factor helping the organization achieve particular goals Strategic those related to
human resources in light of the current global situation in the wake of the global trend towards globalization and the
knowledge economy, which requires accumulation quantitatively and qualitatively in human capital so that it is able to
make a big leap in production and distribution structures to be a major challenge them to gain their favor Sustainable.
Keywords: Strategy of Social Responsibility Corporation, human resources, career commitment. Creativity
and innovation .Reputation
Description
Keywords
استراتيجية المسؤولية الاجتماعية للمؤسسة, الالتزام الوظيفي, الإبداع, السمعة.