المسؤولية الاجتماعية لمنظمات الأعمال ودورها في تحقيق التنمية المستدامة
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Date
2016-11-15
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Hassiba Benbouali University of Chlef
Abstract
The social responsibility of business organization and its role in achieving sustainable
development
It has become imperative for business organizations to survive and thrive, to ensure in their
strategies and long-term plans, gradual and sustained environmental and social considerations in
economic activity, that contribute to the achievement of sustainable development. Social
responsibility can be considered as an effective tool to achieve this purpose, as it integrates
standards and moral values in the economic practices of the various activities and functions, which
involves commitment to act ethically and responsibly towards stakeholders, the environment and
the society as a whole, and contribute to the achievement of sustainable development. The success
of any organization today is not measured only by the achievementof economic objectives, but what
is accomplished on the social side, through improving its brand image in the minds of employees,
customers, consumers and all members of the community, in addition to environmental
Achievement through the protection of the environment, conservation of natural resources , and
reduce pollution.
Keys word: organization’s social responsibility, social performance, sustainable development
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Keywords
المسؤولية الاجتماعيةللمنظمة, الأداء الاجتماعي, التنمية المستدامة