Language needs analysis of students of marketing : Case study : first year students of marketing, University of Chlef.
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Date
2012
Authors
Journal Title
Journal ISSN
Volume Title
Publisher
Zouaoui MERBOUH
Abstract
The actual English language teaching situation at the university of Chlef for students of marketing is not efficient since it does not lead to good results.Thus,there must be a new approach ,such as ESP based on students’needs and preferences,i.e.learner-centered approach.Needs analysis has a vital role in any Esp context.Therefore,it is of paramount importance to identify the academic needs of students before designing any ESP syllabus.The current English courses for marketing students neglect completely the students needs and preferences in learning English.This study will investigate the target needs of students in the field of marketing as well as their preferences in the learning context.
Description
Keywords
ESP,Needs Analysis, Syllabus Design, ESP Syllabus Design, Learner-Centered Approach
Citation
Mémoire de Magister en english / Option : specific purpose.