Cities marketing: Smart Tourism Beni Haoua Case Study
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Date
2024
Authors
Journal Title
Journal ISSN
Volume Title
Publisher
Faradji Khalid
Abstract
This study aims at the possibility of marketing the city of Beni Haoua through the
application of smart tourism marketing, as it is considered one of the most prominent
tourist cities in the province of Chlef (Algeria) with its tourism potential that enables it
to compete in this field, where we highlighted in this thesis the tourism potential that
the city possesses in addition to discovering the reality of tourism marketing, through
an electronic questionnaire that includes questions about the elements of the marketing
mix, The results concluded that there are some obstacles facing the application of smart
tourism in Beni Haoua and that tourism marketing in the city is weak and needs to be
developed, but as a result there are positive indicators for the application of smart
tourism in Beni Haoua through a change in the strategy used to overcome the obstacles
faced by the city And thus achieve the goal to be reached
Description
Field: Architecture, urbanism and Professions of the City
Major: Urban Techniques Management
Specialization: Cities manage
Keywords
smart tourism, tourism marketing